When most people think of Coney Island, they think of an amusement park… or one of the largest tourist attractions in Brooklyn, New York. But when you look towards the West past the Parachute Jump, there’s a skyline of projects over 30 blocks long. Three avenues wide with the ocean on all sides and each building standing at least 16 stories or more… this would be the Coney Island on which I was raised.
Besides Stephon Marbury, Buckshot and M.O.P., a few of our people were able to break out of the neighborhood threshold. One of them would be an MC named Shamrock… who was one half of the duo known as Sham & The Professor. I always respected dude’s hustle because, you had to work hard to get put on in the late 80′s. He was hanging out with established cats while I was reading about them in magazines. Recording in professional studios before I even saw what one looked like. I don’t think he knew I rhymed until around the time I moved to the “A”. So we never got to work on anything together until recently.
The design of the Claddagh symbol shows two hands that are holding a heart, which are also usually surmounted by a crown. This is an Irish symbol for friendship (the hands), loyalty (the crown) and love (the heart). With Sham being the Irishman that he is, he wanted to incorporate it into his logo. So he came up with the idea to have the two hands gripping mics that plugged into the heart… with the words “hip-hop, loyalty & love” at the bottom. He also made it a point of not wanting the image to look soft either. I must say, this was one of the more challenging logos I’ve ever had to do… keep rockin’ it Sham!